DESIGN PORTFOLIO

Website designs, UX/UI, branding and identity work, marketing campaigns and collateral, and more. For detailed case studies of my UX work and team leadership, visit my UX and design case studies. 

YOSS brand identity design samples. The Brand Story is 'Flexible Connections'. I led art direction, brand story, and copywriting, working with my designer for execution.

Live screen from new YOSS product, Talent Pools, a talent management system for managing flexible workers. 

Card UI exploration for new style guide

Card UI exploration for new product style guide

Moodboard for a brand refresh for a fashion, creative and marketing staffing sub-brand of Adecco Staffing.

Fortune Global 500's new worldwide corporate website. Strategy, discovery, IA, sitemap, user experience, visual design. www.adeccogroup.com

Landing page to announce a new brand and website redesign. Messaging, strategy, ux, and design. www.adeccousa.com

Concept, strategy, branding, copywriting, stationary, and website design and build for personal freelancing business. www.designwithyes.com 

Logo design.

Concept, copywriting, and design for posters for the launch of a national rebrand.

Design for Adecco Group's Marketing Manifesto.

Brand identity and guidelines design for eQ. 

User flows and sitemap for website redesign.

Strategy and design for internal careers microsite. Product management, discovery, value prop, sitemap, user experience, branding, visual design. www.becomearecruiter.com

New website for national professional staffing website. Discovery, value prop, IA, sitemap, user experience, visual design. www.ajilon.com

White paper design for Ajilon.

HIgh-converting landing page and reading experience for an in-browser, long-form piece of content. CRO, testing, ux, visual design.

Branding, logo design, website ux, design and buld. www.bridesonthebus.com

White paper design for Paladin. Also designed brand identity and guidelines.

Redesigned website for accounting and finance staffing website. Discovery, value prop and messaging, IA, sitemap, ux, visual design. www.accountingprincipals.com

Read my case studies on UX, product design, and design leadership.

Strategic Product + Design Leadership
Lacey Selvagn

Experienced in:

Leading design

User experience design

Design systems

Wireframes and prototypes

Art direction

Branding and identity systems

Content and copywriting

Campaign development

Information architecture

Leading products

Market and user research

Product-market fit validation

Developing roadmaps

Requirements gathering

Prioritization 

User stories

Sprint planning

Product design

Leading teams

Design thinking + ideation sessions

Recruitment and hiring

Mentoring

Workshop facilitation

Product strategy development

UX and design strategy development

Marketing strategy development

Forecasting and future planning