Looking for my next strategic Design Leadership role

With over a decade shaping user-centered experiences and leading design teams, I am a passionate product leader who delivers design excellence with a keen business sense. Guiding high-performing teams, I bring a unique approach and vision that fosters growth and innovation while maintaining efficient delivery of product roadmaps. I thrive on problem discovery, helping cross-functional teams understand and define opportunities, insights, and ideas and translating them into impactful user experiences. I’m known for my hands-on approach, my open communication style, my adaptability in dynamic environments, and my excitement and passion for doing great work with great people!

Leading Product + Design at Braintrust

As Director of Design at Braintrust, I oversaw two design teams with their own design managers, as well as user research, UX copywriting, product marketing and brand design. My teams led product design, strategy, and execution for all product and user experiences across the Braintrust platform. My first year at Braintrust was spent building up the design function, including a design-driven product process, teams of designers, our design system, product and design roadmap, user research function, and more, while dramatically improving and reimagining the product itself. The second year, I also led the vision, strategy, research, concept, and design of a new professional network product focused on meaningful career help and mentorship for job seekers on Braintrust. The product launched to the public within a year to impressive early metrics. Our WAU count rose 1000%, overall users to 300k+, and a significant increase in user satisfaction with our platform overall.

Created to audit and present the current state of design to my CEO, my report takes a look and makes recommendations for our design maturity model, processes, culture and more.

As product and design lead for an internal careers website, it was important to solve the site's biggest problem: helping people realize they're qualified to work a meaningful career in recruiting. 

YOSS was a talent marketplace that connected freelancers and the companies who hire them. I helped YOSS shift to a flexible talent management platform by evaluating the product, researching the market, and developing a roadmap for both new product offerings and improved usability and user experience. 

Without an official onboarding process for a 50+ person department, managers couldn't provide a consistently good experience for new hires. I set out to solve this with a small team and design thinking methodologies.

Read more case studies

Check out the rest of my case studies to learn more about my recent and past work in Product, UX and Design leadership. 

View my design portfolio

My design portfolio contains samples of visual design, UX/UI, brand identity systems, website redesigns, and more.

New website for national professional staffing website. Discovery, value prop, IA, sitemap, user experience, visual design. www.ajilon.com

Fortune Global 500's new worldwide corporate website. Strategy, discovery, IA, sitemap, user experience, visual design. www.adeccogroup.com

YOSS product design, including UX and design direction. Read about my work at YOSS here. More info available upon request.

UI exploration for YOSS, a freelance and talent management platform. Read about the development of the YOSS brand identity.

Experienced in:

Leading design

User experience design

Design systems

Wireframes and prototypes

Art direction

Branding and identity systems

Content and copywriting

Campaign development

Information architecture

Leading products

Market and user research

Product-market fit validation

Developing roadmaps

Requirements gathering


User stories

Sprint planning

Product design

Leading teams

Design thinking + ideation sessions

Recruitment and hiring


Workshop facilitation

Product strategy development

UX and design strategy development

Marketing strategy development

Forecasting and future planning

Strategic Product + Design Leadership
Lacey Selvagn