Since 2014, I've designed and facilitated countless workshops for the Marketing department at The Adecco Group. Eventually this evolved into an offical day for workshopping with my team and the pilot of Squads, which has now been iterated on and launched globally.

Innovating as a team with Workshop Wednesdays

HOW IT STARTED

I like workshops. Meetings tend to go off-track and have a way of focusing on the wrong problems, or worse—starting with the solutions. I'll take any opportunity I have to design and facilitate a workshop. This has led me to designing many workshops for teams at The Adecco Group, including:

  • ​Yearly planning for global CMO groups
  • Project discovery sessions
  • Debriefs and retrospectives
  • Problem-solving sessions
  • Team-building exercises
  • Design sprints
  • Training

Workshop to bridge the gap between marketing and design - Video by Edmundo Nava

Marketing Operations team Trello: Objective-based board for our strategies and goals

WORKSHOP WEDNESDAYS

As a manager, I had core values/objectives for my team, which I documented in a Trello board (see image). A dedicated day for workshopping and experimentation was one of the first pilots from the board. We used an offsite co-working space, made a Trello board to plan and document ideas, and started meeting every Wednesday. For the first few workshops, we tackled unique problems for other teams in our department. For each workshop (and for every workshop I design), I developed a custom framework using variations of methods gathered from places like the Hyper Island Toolbox, Google design sprints, and other common techniques. 

PRESENTATION: Workshop to help train new team members on our design process through experiential learning and real-world problem solving..

Circles of Influence to focus the participants on where they can truly make an impact.

NEXT, SQUADS

One problem with the workshops is that most of the responsibility, and as such, the perks, fell on me. I wanted to give more autonomy to my team, to inspire and enable them to do their best work. Influenced by Spotify's Agile + Autonomous way of working, I set up squads for our smaller team of 12. Each group tackled one area of need: UX, Collaboration, Content, and Video, We met each Wednesday for a quick stand-up, then worked on self-identified project(s), and ended the day with another check-in to share what was accomplished. We mixed in these Squad days with the regular Workshop Wednesdays, alternating as needed to make room for larger workshops. 

THE RESULTS

Both the Squads framework and Workshop Wednesday have been iterated on and expanded to larger teams. 


The Squads idea was recently adopted by the Head of Marketing US and launched globally as a way to connect completely separate teams, giving them an opportunity to learn from each other and share ideas. 


Workshop Wednesday is now led by one of my direct reports, who has opened up the voting and Trello board to the entire Marketing department, bringing more transparency to the overall planning and selection process that goes into each workshop. 

Nearly 10 years of experience in:

Marketing and Graphic Design

Art direction

Branding 

Identity systems

Print design

Content + copywriting

Marketing strategies

Campaign development

Design Management

Mentoring

Workshop facilitation

Design sprints

Recruiting, hiring, and onboarding

Teambuilding exercises

Forecasting

Project management

User Experience and Product Design

Design thinking + ideation

Roadmapping

User research

Information architecture

Wireframing

UI + visual design 

Prototyping

Testing + CRO

Don't stop there! Continue on to another case study.

Lacey Selvagn
UX and Design Manager