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Cover of State of Design Report

When you're in a design leadership position, especially a newer one, it's important to take a step back and look at design across the org. My report takes a look at design maturity models, skills taxonomy, design ops, and design orgs, and defines our design vision, team culture and principles. The audit includes recommendations and insights on future org design, design processes, use of theme-based roadmaps, and scaling design. It ends with a look at remote work and a successful proposal for taking the design team fully remote. 

Strategic Design Leadership: A look at my internal State of Design report

Don't stop there! Continue on to another case study from My Work.


Nearly 10 years of experience in:

Marketing and Graphic Design

Art direction


Identity systems

Print design

Content + copywriting

Marketing strategies

Campaign development

Design Management


Workshop facilitation

Design sprints

Recruiting, hiring, and onboarding

Teambuilding exercises


Project management

User Experience and Product Design

Design thinking + ideation


User research

Information architecture


UI + visual design 


Testing + CRO

Lacey Selvagn
UX and Design Director