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Without an official onboarding process for the Marketing department, managers couldn't provide a consistently good experience for new hires. When I started to notice the negative impact this was causing, I assembled a project team to fully assess and solve the problem.
Developing an employee onboarding program
A collection of outputs from our design sprints and workshops.
DEFINING THE PROBLEM
As soon as the project team was assembled, people started throwing out fun solutions to solve the onboarding problem: videos, company swag, etc. This solution-first mindset can lead to solving the wrong problems (problems that might not even exist), so I took the team through a detailed discovery process to unpack what was really going on.
We started, as always, with research. We performed interviews with new hires, managers, and key stakeholders. We fully outlined the current situation using a series of story maps and workshops. We researched best practices and began to formulate a new framework for the department.
The discovery process
THE JOURNEY MAP
Next, we developed a large journey map to document the entire onboarding process from the point of view of the new hire and the hiring managers. We detailed stages, steps, emotions, actions, touch points, and opportunities. This became our framework for a successful onboarding strategy for all new hires.
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New department website to house information for current and new employees
THE RESULTS
A department website was developed to house the entire framework, templates for managers, and resources for both new hires and all employees. The new process was first tested with 3 new hires. We collected feedback and tweaked the framework based on the results. It has been very successful and has resulted in overall great feedback from both hiring managers and new hires, cut down time to hire and time to prep for an employee's first day, and improved the experience for the new hire. The framework and website has also been adopted by the larger HQ with interest in rolling out to all departments and teams.
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Experienced in:
Leading design
User experience design
Design systems
Wireframes and prototypes
Art direction
Branding and identity systems
Content and copywriting
Campaign development
Information architecture
Leading products
Market and user research
Product-market fit validation
Developing roadmaps
Requirements gathering
Prioritization
User stories
Sprint planning
Product design
Leading teams
Design thinking + ideation sessions
Recruitment and hiring
Mentoring
Workshop facilitation
Product strategy development
UX and design strategy development
Marketing strategy development
Forecasting and future planning