Without an official onboarding process for the Marketing department, managers couldn't provide a consistently good experience for new hires. When I started to notice the negative impact this was causing, I assembled a project team to fully assess and solve the problem.

Developing an employee onboarding program

A collection of outputs from our design sprints and workshops.

Wall of sticky notes from workshop


As soon as the project team was assembled, people started throwing out fun solutions to solve the onboarding problem: videos, company swag, etc. This solution-first mindset can lead to solving the wrong problems (problems that might not even exist), so I took the team through a detailed discovery process to unpack what was really going on. 

We started, as always, with research. We performed interviews with new hires, managers, and key stakeholders. We fully outlined the current situation using a series of story maps and workshops. We researched best practices and began to formulate a new framework for the department. 


The discovery process

Full-size map available upon request.


Next, we developed a large journey map to document the entire onboarding process from the point of view of the new hire and the hiring managers. We detailed stages, steps, emotions, actions, touch points, and opportunities. This became our framework for a successful onboarding strategy for all new hires.

New department website to house information for current and new employees


A department website was developed to house the entire framework, templates for managers, and resources for both new hires and all employees. The new process was first tested with 3 new hires. We collected feedback and tweaked the framework based on the results. It has been very successful and has resulted in overall great feedback from both hiring managers and new hires, cut down time to hire and time to prep for an employee's first day, and improved the experience for the new hire. The framework and website has also been adopted by the larger HQ with interest in rolling out to all departments and teams. 

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Experienced in:

Leading design

User experience design

Design systems

Wireframes and prototypes

Art direction

Branding and identity systems

Content and copywriting

Campaign development

Information architecture

Leading products

Market and user research

Product-market fit validation

Developing roadmaps

Requirements gathering


User stories

Sprint planning

Product design

Leading teams

Design thinking + ideation sessions

Recruitment and hiring


Workshop facilitation

Product strategy development

UX and design strategy development

Marketing strategy development

Forecasting and future planning

Strategic Product + Design Leadership
Lacey Selvagn