When I first joined YOSS, the product was live in France, and that product had just been duplicated and translated into English and pushed live in the US. I spent the first couple months learning and researching our target audience as well as the market in general, as there was a desire to shift the product in a new direction.
I led our:
After documenting the UX and usability issues with the current product in US and France and deciding on several viable product solutions that would provide a desirable product-market fit, I began to validate these ideas. This included comprehensive research with several Enterprise companies and teams at recruitment agencies, as well as freelancers and flexible workers. I developed sample products of our strongest ideas in order to test, gather feedback, and validate.
To determine which direction to take the product, there were many factors at play, most of which I can't disclose here. After deciding on the core product idea to go forward with, a talent management system for the contingent workforce, we needed to build out the team and resources and bring this product to life, while also redesigning and fixing the issues with the current platform.
At this point, we were over the initial bumps in getting the work started. Around this time, I began to plan for 2020. I developed a report on the State of Design within YOSS, which included a proposal to move remote and build a remote team. This proposal was approved, and as a result, our CEO also decided to move Marketing under my leadership as well, so I set forth leading several workshops on marketing strategy.
Towards the end of 2019, I led the team in developing themes for our 2020 product roadmap, which we fully developed and began to deliver on during this time. I worked with my Senior designer to build out a meaningful brand identity, and launched the new look along with a scrappy marketing website that I built myself in HubSpot. I continued to run product and user research and testing, ensuring our product efforts were closely aligned with user's needs and the goals from the business.
User experience design
Wireframes and prototypes
Branding and identity systems
Content and copywriting
Market and user research
Product-market fit validation
Design thinking + ideation sessions
Recruitment and hiring
Product strategy development
UX and design strategy development
Marketing strategy development
Forecasting and future planning
Don't stop there! Continue on to another case study.
Portland, OR | Remote